EIC Service 1 – Trade shows and soft selling - Training & tools

Getting the most out of your trade fairs attendance

Length

• 10 days

Beneficiaries & Sector

• EIC Pathfinder, Transition and Accelerator beneficiaries
• All verticals: Health, Blue Economy, B2B and B2C sectors...

Goals

• Helping Startups get the most out of their trade fairs attendance.
• Training and preparation for specific trade fairs chosen by participants

Content & agenda

Module 1 - Commercial Agenda - (1 day):

• Attend trade shows with a full contacts agenda.
• Systematically exploit and follow up on trade shows contacts.

Module 2 - Networking Strategy - (2 days):

• Generate professional network and soft selling in conferences.
• Build a suitable brand image with limited resources.
• Generate credentials validating your project.

Module 3 - Trade Show Kit - (2 days):

• Attract the attention of trade show attendees.
• Present your technology with maximum impact.

Module 4 - Basic Commercial Tools - (3 days):

• Effective pitch deck.
• Script to obtain business info from your booth visitors.
• Train your non-sales team to perform sales-related tasks.

Module 5 - Gathering Client & Competitor Information - (2 days):

• Validate project with potential client and competitor info.
• Train non-sales team to perform sales-related tasks.

Deliverables

• The participant will obtain trade fairs tools.
• The participant will put them into practice at a fair of his choice

Format

• 2-hour face-to-face sessions.
• Remote work reviewing and preparing materials
• Language. Available in English, French, Spanish

Team

• Selected EIC mentors and successful entrepreneurs (see team details)

Program cost

• 9.900€
• Special conditions for EIC beneficiaries